The overseas music movies had been higher than our locally produced ones. Despite hits akin to: Nico Mbanga (Sweet Mother), Osita Osadebe (Osondi Owendi), Oliver de Coque (Boni boni identity), Mandy Brown (Taxi driver), Onyeka Owenu (One Love), Lorine Okotie (His love is that medicine), Charly boy (Earlier than Before) Chris Okotie (ABC), Evy Edna Ogoli( Happy Birthday), Felyx and Mozes( Free), Felix Liberty(Ifeoma), Stella Monye (Nigeria go survive), as seen in one in every of my articles “The blossoming Of The Nigerian Music Business”, artistes failed to make the desired influence within the Worldwide scene, primarily based amongst other issues on the colossal deficient video high quality account.
The 90’s era was not dramatically higher than the eighty’s, probably the mid ninety’s when the style of music towed the path of rap / hip hop and the usage of our local parlance in songs began to make the music industry more entertaining versus the 80’s. The Remedies (Edris Abdulkareem, Eddie Montana, Tony tetwila) keyed into it and became the rave of the second at that time. Plantation Boyz (Tu face Idibia, Faze, Black Face) were incredible and soared to greater heights before the group split. The launching of Tu face Idibia’s solo profession along with his hit observe “African Queen” catapulted him to the top. Most Nigerians liked his first video, however sadly he had to re-shoot another in compliance with the direction of a preferred international music TV channel. Fashion Plus’s “Olu Fumi” also had a pleasant video as compared with many that stormed our TV sets. Paul Play’s hit music “Angel of my life” additionally had a cool video.
Maybe, the Patoranking turning level for the making of excellent quality movies stems from the stable of P- Square with the video for his or her hit music “Do me” which was shot in South Africa. The video definitely hit the International customary mark with varied music inclined TV shows in Nigeria, continuously showing it. Artistes challenged by the strong manufacturing began to journey South Africa, USA, and components of Europe to shoot movies of their songs. In addition they featured white skinned ladies dancing within the videos. Most high rated artistes patronise directors who’ve carved niches for themselves in the artwork of making high quality videos. Tops on the checklist are DJ Tee, Clarence Peters (CEO of Capital Hill) and Bobby Hai.
The rise of Cally Ikpe’s “Nigerian Music Video Awards” (NMVA) and Sound City Music Video Awards (SMVA) geared toward rewarding artistes with top notch videos have also contributed to the rise of fine quality productions. Besides, artistes who’ve good movies have quick access to enjoy airplay on MTV Base, Channel O and other International music channels, opening wider, the doors which tend to present them entry to fame and fortune.
Good, artistic videos are catchy and draw consideration to the artistes and of course, the director. Quality music movies that have made waves in Nigeria and even beyond embody however not limited to: P- Sq. (Do me, Roll it, Ifunnaya), Dare Art Alade (Not the girl, More), Tu face Idibia (If love is a crime), Kel (Too wonderful), Keffi (kokoroko), Naeto C (Kini massive deal), Bouqui (Take you away), Infinity (Olori oko), Asa (Fire on the mountain), TY Bello (Green land, Ekundayo), Gino (No be God), Djinee (Lade), DJ Jimmy Jatt (An excessive amount of ft Sasha, Blaise, kemistry, Bouqui), Alabai (Voice of God), Mo hit all stars (Pere), Omawunmi (In the music), Nikki Laoye (Never felt this manner), Steel (South African girl).
Nigerian music movies have actually helped artistes to clinch international deals / awards and are getting better daily. The duo of P-Square clinched the KORAH awards held in 2010 at Burkina Faso for the “Artiste of the yr” category. The twins went house with the jack pot prize of $ 1 million!.
