The acquisition of WhatsApp by Facebook for $19 billion caused quite a ruckus in the tech industry. Now that the deal has gone via – after getting approval from the European Commission and the FTC – everyone seems to be anticipating the adjustments that Facebook may make to the WhatsApp service.
While privacy sensitive customers could also be apprehensive about any prospective modifications, it’s inevitable that Facebook may have some plans in mind to generate income from the acquisition. Although the company introduced that VoIP features would launch within the second quarter of 2014, it missed the deadline. Though Apple and Google have overwhelmed it to the punch with VoIP, there is no doubt that WhatsApp will still launch VoIP calling someday within the future.
As of now, messages on the WhatsApp platform are limited to registered customers only. Once VoIP calling is launched, the corporate could supply download Tecno stock rims bundles of messages or minutes to enable conversations with non-WhatsApp users as well. With tens of millions of customers sending billions of messages, such a transfer would bolster market share and consolidate WhatsApp’s place as the most well-liked messaging app throughout a number of markets.
Although WhatsApp has at all times maintained that it’ll stay a communication platform and not a content distribution one, Facebook could intend to integrate funds throughout the service. Competitors like Kakao Speak and WeChat generate revenue by promoting stickers and other micro-transaction cost models. Facebook could soon supply this feature for WhatsApp users as well.
Beyond such traditional enterprise models, Facebook may have plans to place WhatsApp as an MVNO. What would that entail? WhatsApp has already experimented with this various in Germany by partnering with E-Plus, a mobile operator. E-Plus and WhatsApp have launched a pay as you go Sim card with WhatsApp branding which includes unlimited messages by means of the service. Customers do not have to pay for WhatsApp information usage and might ship messages even if they don’t have any calling credit left. In return, E-Plus would profit by attracting users from rival carriers.
Regardless that margins are razor skinny for MVNOs, WhatsApp can leverage such partnerships to enroll new customers and develop quicker than the competition. This might be especially helpful for Facebook in markets the place it has seen sluggish development corresponding to in Germany or amongst youthful and more privateness conscious consumers. At the very least for now, WhatsApp users appear to belief the service far more than they do Facebook. If it makes the fitting moves, WhatsApp might develop into a tremendous strategic acquisition for Facebook.
